New Way Academy

Phoenix Magazine's Innovations in Education Feature

The July 2021 issue of Phoenix Magazine featured perspective on innovative educational institutions. 

As Marketing Director at New Way, I was interviewed to share the ways in which New Way has been setting students with learning differences up for success as an individualized educational option. 

Interview begins on page 5. 

Advertisement on page 6.

New Way Academy's
Nonprofit Communications Plan (2020)

A comprehensive marketing analysis:

• Strategy Overview 

  • Online Communication Objectives

  • Target Audiences

  • Positioning Statement (Internal)

  • Desired Action

• Communication Platforms

  • Communication Channels, Target Audience & Message Frequency

• Messaging

  • Article Topics for Website Publishing

  • Daily/Weekly Messaging Topics for Social Media

  • Key Dates

• Campaigns

• Activities

• 2020 Activity Plan

• Results & Targets

New Way Academy Cost Benefit Analysis Proposal 

Marketing, Development, and Admissions

In the summer of 2022, I was presented with the opportunity to grow the Marketing department at New Way Academy by way of proposing a vastly different approach to internal and external marketing strategies.

Throughout the analysis of the school's operating budget, revenue goals, and staffing needs, I proposed this analysis to the leadership team which described a six-team member buildout of the Marketing and Fundraising team. 

The proposal highlighted that the return of investment on the additional staff members would be realized within seven years if the proposed fundraising goals were met as per industry average. 

The outcome of this proposal resulted in a presentation with the board of directors and subsequent shift in trajectory with the finance and admissions department such that the sales funnel could be better streamlined in order to see the revenue increases return to pre-pandemic levels.